Bolsa de Mulher Interactive Stand
Interactive and set design
SuperUber developed the concept for GrupoMulher.com’s interactive stand, at Maxi Mídia event. With the challenge of representing all the varied content that GrupoMulher.com offers today, SuperUber explores the relationship between public and brand. GrupoMulher.com is one of the largest multiplatform media groups in Brasil, with 17,5 million unique visitors per month. From the furniture to the layout, from interactive screens to animations, everything was created to make a direct connection between the portal and the event’s visitors.
GrupoMulher.com’s logo-woman appears in real size on a large multimedia wall. Her dress shows different animated patterns. Next to her, an interactive screen where the visitor plays with his/her own shadow, filled by the same patterns. Other screens, animations and a large mirror mosaic allow the visitor to compose the stand’s visual identity.