Multiplan @ ABRASCE 2024

Set design, multimedia and interactive project

In the year that Multiplan celebrates its 50th anniversary, SuperUber created the brand space at ABRASCE, the leading shopping center event in Brazil. The experience celebrates the company’s history and innovations, and highlights its new expansions.

The architectural concept used the high ceiling to create a minimalist and informative space that promotes encounters. A large illuminated sculptural clover, 5 meters high, reinforced the brand’s imposing presence. The large screen displayed a combination of motion graphics, projects, and brand values. Inside, social areas and an interactive table showcasing the social projects, history, and expansions carried out by the Group.