Multiplan stand @ ABRASCE
Set design, multimedia and interactive project
SuperUber created the Multiplan stand at the 2022 Abrasce event in São Paulo. The concept is minimalist: a large cube delimits lounge spaces around it. Inside, the cube houses an audiovisual immersion about Multiplan’s entrepreneurship, and outside, wrapped in LED curtains, the cube displays graphic content and interactivity. Visitors can see their silhouettes amplified on the cube’s face, transformed into moving graphics.
The minimalist shape and animations make the installation stand out from the general aesthetic of the event – made up of an excess of colors, shapes and information – drawing attention to the Multiplan brand.