Multiplan @ ABRASCE 2024

Set design, multimedia and interactive project

In the year Multiplan celebrated its 50th anniversary, SuperUber took on the challenge of designing and developing the brand’s booth at ABRASCE, the leading shopping center trade show in Brazil. The experience was built on three essential pillars: brand presence, vision of future, and interaction.

The minimalist architectural concept utilized the high ceilings to create a space that balanced intimacy with warmth, while also being both informative and relaxing. At the entrance, a sculptural Multiplan logo prominently showcased the brand, reinforcing its strong presence. A LED panel, spanning the length of the booth, displayed a content made of graphics and brand values. Inside, gathering areas encouraged connection, while an interactive table screen allowed visitors to explore the Group’s expansions.