Petrobras’ Women’s Football Touring exhibition

Interactive exhibition

SuperUber transformed a truck into an interactive exhibition for the Petrobras Brazilian Women’s Football Caravan, which traveled across Brazil in 2025 celebrating the national women’s team. We created installations that combined artificial intelligence, digital games and audiovisual experiences to tell the story of women’s soccer.

The journey begins with a film shown on five screens, tracing the path from the ban on the sport in Brazil to the new generation of players. Visitors can also experience an installation where stars Formiga, Tamires, Duda and Cristiane appear beside them for photos, which are then sent by email.

Visitors interact with Sofia, an AI virtual assistant specialized in the history of women’s football, with Social Snap, a live social media wall, and with the SUPER PONG game-installation. The project connects new generations and expands the reach and visibility of women’s football in Brazil.