Team Brazil Nike @ Rio 2016

Interactive light and sound performance

In partnership with Nike, SuperUber created an immersive interactive experience for the launch of Team Brazil’s new uniforms for the Rio 2016 Olympic Games.

Mannequins dressed in the new uniforms were integrated with high-resolution LED panels displaying product details. LED platforms beneath the mannequins synchronized with the main screen, highlighting the designs in motion. The centerpiece of the installation was the Nike SuperFly Elite sprinting shoe: when removed from its pedestal, it triggered a light and sound performance that immersed visitors in a high-speed, technology-driven experience inspired by the brand’s core concept.

“We wanted to take visitors into a pure speed experience, making them feel the thrill of being an Olympic athlete. The minimalist animations were inspired by the uniform graphics and the advanced technology behind them,” explains Russ Rive, director at SuperUber.

Held in Rio de Janeiro, the event served as a warm-up for the 2016 Olympic Games and also promoted the Nike Women Victory Tour, a women’s half-marathon that started at the Sambódromo.