Ipanema Wall Redley SuperUber

Mapping and painting

SuperUber was asked to create the facade design for Redley’s flagship store. Inaugurated with the release of Redley’s winter collection the design was inspired by the aesthetics of 80’s videotapes that also inspired Redley’s new collection. The traditional painting of Redley’s flagship store facade became an artistic intervention that blends the old random videotape glitches with new technology.

The project started with a live projection mapping performance on the facade. “We wanted to expand on the concept of the retro videotape look present in Redley’s new campaign and experiment with software algorithms that generate glitch effects, saturated colors and distorted the architecture’s elements in a recursive illusion. Blending hi-tech animation techniques with the more traditional paint medium created a powerful interception, bringing past and future together” explains Russ Rive from SuperUber.

The predominant window on the facade became the starting point. People could manipulate the projection using a smart phone to distort the central window element, multiply it in an infinity mirror-like effect, create colorful recursive versions of itself — expanding and rotating over the facade. Glitches are then introduced to create interesting distortions in the repeating window shape.  A single frame from the live digital animation was then captured – this frozen frame was used as the final design and physically painted onto the facade. The facade painting was done by Vicente Mota, Bruno Costa and Rafael Vieira.

The new facade painting is a digital animation frame captured and frozen in time.

The new Ipanema Wall was a partnership between Redley and SuperUber, with equipment sponsorship from All Business.