Lutron @ LED Fórum

Interactive project

SuperUber, in partnership with the Lutron team, developed an immersive and interactive experience for LED Fórum 2024, one of the top lighting industry events held in August in São Paulo.

Lutron, a globally recognized company, has a prestigious portfolio, including projects like the White House and Windsor Castle. The concept of the booth was to showcase the company’s versatility across three sectors: residential, hospitality, and commercial.

The experience created by SuperUber allowed visitors to activate themed scenes, combining videos and dynamic lighting, all integrated with Lutron’s systems. The interaction was controlled through custom keypads, key products in Lutron’s portfolio.

The experience created transformed the environment according to the selected narrative, highlighting the impact of lighting and showcasing the details of Lutron’s products, demonstrating the transformative power of light.